Build a startupthat doesn't fail.

Decades of evidence-based startup best practice, synthesised into one diagnostic and playbook.

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Built on research from
60%

of Australian businesses do not survive 5 years. Globally, the cliché hasn't shifted in years: 90% of startups fail.

Sources · ABS Counts of Australian Businesses 2024-25 · Startup Genome Global Startup Ecosystem Report

More money. More programs. Same failure rate. The system isn't broken because there isn't enough of it. It's broken because the pieces don't speak to each other.

The problem

The four doors most founders try.

01

Equity-taking accelerators

Antler accepts 1 in 10. Most have specific criteria. Usually take 7-12% equity.

02

Consultants and mentors

$150-500 an hour to fix one area at a time. Most founders can't afford the first hour, let alone the diagnosis.

03

Free AI

Generic, agreeable, trained on the loudest answer. The same advice it gave to your competitor yesterday.

04

DIY

Research, podcasts, founder talks, books. All pieces of unholistic information. No map. No interconnectedness.

05

Sova is the bridge

Synthesises all the research and advice across nine business areas. Gives you the same tools and methodologies consultants use. Interconnected, holistic, educational. No subscriptions. A fraction of the cost.

The solution

Five moments in a founder's day.
One thing Sova does for each.

"I keep making decisions I'm not confident about. I don't know if I'm climbing the right ladder up the right wall."

You know your business better than anyone. Sova just shows you what to do, when to do it and how, based on global expert advice set against years of startup failure and success data.

"Everything feels urgent. I don't know what to do and in what order."

Sova shows you which of your 9 business areas is weakest and which others depend on it. Ranked and prioritised actions, with the tools consultants would recommend.

"I think I'm on top of it. But I'm sure I'm missing something."

Sova reveals the blind spots that failed startups missed, by mapping all 9 areas together.

"I've been researching for weeks. I still don't have a direction."

Sova gives you evidence-based direction in 10 minutes instead of weeks of research. 4,511 hyperlinked sources already synthesised, curated and tailored to your stage.

"Nine in ten startups fail. What am I doing that puts me in the wrong nine?"

Sova helps you do the work successful founders did, based on decades of startup success research and global expert advice. All the tools consultants would recommend, in your hands.

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The backing

Founders use it. The sector backs it.
Research powers it.

Founders using Sova
“
★★★★★

I kept thinking I needed to find the right mentor or networking group. What I actually needed was an hour to myself and the right questions. No one knows my business like I do, and Sova helped me work through all the things I need to do now, and the clarity about what's next.

KT
Kurt Thompson
NUDG
“
★★★★★

As a founder, I'm constantly juggling product, growth, fundraising, and a hundred other priorities. It's very easy to lose track and miss some critical areas that are essential for building a strong company. I tried Sova, and honestly, the analysis provided by Sova was incredibly valuable in helping me step back and evaluate where Pitchberry truly stands in the growth journey. The report it generated was comprehensive and covered many key areas that I would have missed or overlooked. What I particularly loved was that it didn't just highlight the gaps, it provided clear, actionable tasks prioritised by importance along with explanation of why each item matters and what tools are recommended to help implement those improvements.

DJ
Dilip Jacob
Pitchberry AI
“
★★★★★

What I like about Sova is that it gives founders a structured way to step back and look at their business more objectively. Early-stage building is full of assumptions and tools like this help surface where you're strong and where you might have blind spots. Rather than forcing you into a rigid template, Sova encourages you to interrogate your own thinking and clarify what actually matters. For founders trying to move quickly while staying thoughtful, it's a great place to start.

YM
Yas Milani
Vestur
“
★★★★★

Starting a small business can feel overwhelming. Knowing where to start, what to do next, and what to think about along the way isn't always clear. Sova is a great tool to support you on that journey, providing resources, references and practical tools to help guide you as you navigate starting out and grow any business.

JL
Justine Lesmana
Ruii Blooms
“
★★★★★

Sova did hit all the right features for me and I can't wait to see more.

TS
Tajinder Singh
KeywiX

Your Sova story could be here.

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Sector endorsements

Sova is the platform founders wish they'd had from day one. It brings structure to the chaos of building a startup — a playbook for every stage of the journey. What sets it apart is that it doesn't just help founders move faster; it helps them move smarter, embedding good governance, accountability, and sound decision-making into the process from the start. This is exactly what our sector needs.

Annie Le Cavalier La Trobe Eagleworks · CSIRO ON · Stone & Chalk

She will make sure that you are climbing the right ladder up against the right wall, and that you can truly maximise every opportunity for real progress and achievement.

Russ Wylie Business Owner · Axiologist · Community Builder
Semi-Finalist Australian Technologies Competition 2026 EdTech category, top 5 nationally.
Finalist EdTech Startup of the Year 2026 ETIH Global Innovation Awards.
Winner People's Choice Award 2026 La Trobe Female Founder Pitch Night.
Panellist Female Founder Frontiers 2026 Building a Moat in the Age of AI panel.
Research and evidence
4,511Cited
publications
350+Research
findings
80+Reputable
sources

Every curated Sova recommendation cites the sources it's built on so you can read every one of them as you go.

Read the research

Let's beat the startup failure rates.

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